Search Engine Optimisation (SEO for short) is my favourite channel however it’s often the one that is the most misunderstood and hardest to implement. When we talk about SEO what we are referring to is identifying where a page ranks on Google for a specific keyword and then making changes to both the page content & website platform to try and improve the rank of that particular keyword. Websites get traffic from lots of different areas however for the vast majority of sites Organic Search is their main driver of website clicks. This means it's not only important to safeguard that traffic for the future but it also holds the most growth potential for your business if you aren’t already ranking well. Larger organisations may already get a lot of search traffic due to their brand but for the many; small business SEO is an essential practice for gaining more business online. Furthermore unlike PPC, SEO isn't classed as paid media so you won't pay a penny for the clicks delivered from organic search.
As a freelance SEO service we can carry out tactics and strategies across the full spectrum of Google’s algorithm (the bits we know about) and we have a range of enterprise tools to help automate time consuming tasks, so we can focus on what really counts. Examples of activity we like to include in monthly SEO plans are:
- Full SEO Audits (comprises content, technical & off-page elements)
- Making sites secure with HTTPS
- Creating & uploading various on-page content recommendations
- Content marketing & outreach campaigns
- Website migrations & redirect maps
- Modifying site architecture & improving conversion rates
SEO is an inbound discipline and there are over 200 different Google ranking factors however hiring a freelance SEO expert who can act as an extension to your business is one of the quickest ways to begin optimising your site for the future. At Power Per Hour we believe in getting the most bang for your buck and we understand that simply making recommendations isn’t going to be enough, we need to implement those recommendations and prove they are working. That’s why we go the extra mile and give you the SEO help that’s going to get results, if we need to get on the phone to developers to fully explain solutions we can do that, hotdesking is no problem and if small businesses are time poor we can look to make changes ourselves.
If you aren’t already investing in SEO consultancy, it could be one of the most lucrative ways to get more leads and customers coming into your business. I’m a big believer in the power of search engine optimisation and below are some of the main reasons why seeking expert SEO help could be a good for your small business:
- SEO targets people who are ‘in market’ searching for your product
- Once you stop SEO you still benefit from your improved rankings
- SEO customers are more trusting and more likely to be repeat customers
- Investing in SEO consultancy also improves the standard of your website
- If done right the potential for traffic growth is huge
If you would like to find out more about working with myself on a freelance SEO basis please fill out the contact form below.